It all began in 2014 from a new mom's longing to find mini versions of the kind of dresses she likes wearing for her daughter who just turned 1. A few years later, after connecting with fellow design conscious moms through social media and realizing that clothing is one of the few ways little kids express their autonomy and individuality as they grow up, we expanded our offering through our digital platform and started gracing little wardrobes all over the country with more sartorial choices- from playful and trendy to classic and traditional pieces. We believe in letting little ones explore their own sense of style and define their own adventures, and we celebrate that with collections dreamed up and crafted in the Philippines by a collective of women we’ve had the luck of working with for many years. Today, Laila and Lyra creates effortlessly chic clothing for girls aged 1-12 years offered through lailaandlyra.com and at Rustan’s Alabang, Makati & Shangri-la.
A typical Laila and Lyra release is a capsule collection of either our Celebration dresses or Playwear styles. Each season, we offer new special occasion frocks that are filled with darling details and just the right amount of frills. From tutu dresses to doll dresses featuring matching accessories, each piece is an expression of our love for dreamy and timeless silhouettes that are truly worthy to be part of important milestones of the little people you treasure the most.
And for everyday adventures, our comfy casuals that are designed with play in mind are well loved for its statement-making and equal-parts-form-and-function aesthetic. Each piece is as comfortable as it is beautiful making it the kind of threads design conscious parents would want to dress their children in, and which kids would love to wear and reach for over and over again.